What is Marketing Automation with Examples & Tools?

Marketing automation

Marketing is important to a business as marketing automation is. In this article, we’ll teach you how to automate marketing.

As long as customers evolve, so does the unpredictable marketing landscape.

This means you spend more time keeping up with the latest marketing tips and trends.

It wastes your precious time which you can use for other tasks.

What if there was a way to simplify? Or automate those tasks entirely?

No, I’m not just talking about emails.

Keeping track of what you need to measure or target can be exhausting, tedious and time-consuming.

But marketing automation tools can make your job a little more painless, so you and your team can focus your time and attention on other revenue-boosting efforts.

Luckily for you, I’ve compiled a list of the best marketing automation tools with countless features and automated workflows that will reduce marketing headaches.

If you’re looking for new, easy ways to streamline marketing operations, here are 20+ tools (in no particular order).

What is Marketing Automation?

Marketing automation is (yes) the process of using software and technology to develop and implement applications to automate repetitive tasks such as email marketing, advertising campaigns, tracking, and more.

For example, brands can create an automated lead generation funnel that collects an email address, sends a recorded demo, and then invites an opportunity to schedule a live demo.

Marketing automation isn’t a good strategy you can ignore—the industry is expected to be worth more than $25 billion by 2023.

If you want to compete, you need to use marketing automation.

Good news? Using marketing automation can save you time and money and improve your marketing effectiveness. There are a few ways to incorporate it into your strategy.

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1. Constant Communication Make delivering powerful emails simple and easy – marketing automation

Constant Contact is a highly effective email marketing automation tool that has powerful automation capabilities to take your marketing beyond the basics.

marketing automation guide constant contact

Its autoresponder is amazingly customizable. You can create welcome series, drip campaigns and any other type of automated email campaign with fine customization.

This applies to everything: timing, volume, subject, target, trigger and content in your emails.

Also, Constant Contact allows you to quickly embed custom forms on your landing pages. So, you get not just names and email addresses but any other information you want to ask for.

So, you might send one welcome line to new senior VP-level subscribers, another to salespeople, and another to regular Joes. That too depends on the job title. Anything from where they live to their favorite beer can be sliced thin.

Make it as granular and complex as you like. Set up long-tail, automated campaigns for each track and let Constant Contact do the hard work for you over weeks or months. All you have to do is look at the reports and keep a finger on the pulse.

You’ll need the Constant Contact Plus plan to take advantage of the platform’s email automation. It starts at $45 per month for 500 contacts on your list, and increases to $25-$30 for each additional 2,500 contacts you need to accommodate.

Automate marketing is a great tool for any eCommerce business. With Sendinblue, you can close the gaps that allow sales opportunities to slip through your grasp.

2. Take chances on abandoned carts and after purchases with Sendinblue

And it’s so easy as a piece of cake to set up. Sendinblue comes with powerful automation capabilities. You can create your own automate marketing workflows, but the platform comes with eight useful, pre-built options for eCommerce.

Sendinblue

Two of my favorite ones are triggered by a purchased or abandoned cart in your online store.

Regardless, Sendinblue sets the first and last actions in a three-step automate marketing: trigger event (checkout complete or visitor leaving with items in their cart) and action (send them a message).

You decide on the trigger event and when you want the email to be sent and build the message into those follow-up emails. The latter may provide a promotional code to complete their purchase or provide the latter with personalized reminders about a product they are interested in or, for some examples, satisfying a survey.

In minutes, you can set up automations to generate sales from situations you couldn’t use before.

Sendinblue offers automation in every plan, including their free Forever package, but tiers below Premium limit you to a target of 2,000 contacts.

Try Sendinblue’s free plan and see how easy it is to get eCommerce leads with automation.

3. Automatically engage and grow your followers on Instagram with MobileMonkey

MobileMonkey is a powerful Instagram automation tool that lets you automate everything from responding to comments, stories, and direct messaging.

This is a huge benefit for busy marketers looking to get more time back into their day with automation.

Don’t forget the power of automation to increase your audience, your brand interaction, and your conversions from hot engagement channels like Instagram.

MobileMonkey

MobileMonkey Instagram marketing tools allow you to automate:

  • Answers to DMs
  • The DM responds to story cues
  • DM responds to posting comments

If you really want to use the Instagram marketing funnel, set up drip campaigns to send timed follow-up messages to anyone who initiates a messaging conversation with you.

The Instagram Follow-ups feature, included in InstaChamp and the multi-channel MobileMonkey messaging automation suite (along with messaging tools for Facebook Messenger, SMS, and web chat), is a convenient way to send offers and promotions to anyone. Your Instagram DM.

MobileMonkey

Best of all, these Instagram DM automation are 100% Instagram-approved because MobileMonkey is one of the official partners for Facebook and Instagram marketing automation.

4. Generate Leads, Close Deals and Manage Your Pipeline on Autopilot with HubSpot

HubSpot

HubSpot is an inbound marketing tool that aims to convert outbound leads into inbound ones.

This is perfect for content marketing.

Their starter package is $45 per month for all free tools and simple automation, conversation routing, task queues, and email support.

Their Professional plan starts at $450 per month, offering everything in the Starter package, plus automate marketing, goal-based nurturing, and custom workflows.

You likewise get Sales-force reconciliation, savvy content, attribution revealing, client jobs, A/B testing for CTAs and A/B testing for messages.

Enterprise costs $1,200 and includes revenue reporting, custom-event reporting, custom-event automation triggers, predictive-lead scoring, contacts and enterprise reporting, and event-based segmentation.

5. Use Customer.io to automate timely emails

Customer.io

Customer.io allows you to send targeted messages that you can create based on how your customers interact with your business.

The best part of this tool is that it integrates with your mobile app or website, so you can view data in real-time and trigger actions by adding pre-defined rules.

Basically, it facilitates personalized messaging.

Other features include A/B testing, conversion tracking, customer profiles, and contextual conversations.

Pricing starts at $150 per month for unlimited emails, SMS, tracking and technical support. Their Premium plan costs $995 a month and includes all the basic features plus a dedicated customer service representative, onboarding, HIPPPA compliance, and premium technical support.

6. Supercharge your marketing analytics automatically with Bardot

Bardot

Pardot, a Salesforce company, is the perfect automate marketing suite to increase your revenue.

Increase your engagement with CRM integration, email marketing, lead nurturing, lead scoring and ROI reporting.

This tool helps sales teams shorten sales cycles.

Their growth plan costs $1,250 per month, and features include email marketing, in-depth prospect tracking, lead nurturing, and lead scoring and ranking.

You get ROI reporting, forms and landing pages, and standard CRM integration.

Their Plus plan costs $2,500 per month and includes all the standard features plus advanced email analytics, email rendering preview, and spam analysis.

Email and greeting page A/B testing, high level dynamic content, and Google AdWords incorporation are totally included.

You get API access, multiple score types, an integrated marketing calendar, and social profiles.

Advanced pricing is $4,000 per month and includes pro features and client-user roles, custom-object integration, and API access for up to 100,000 calls per day.

It also includes a dedicated  phone support and  IP address.

7. Use AdRoll to automate ad campaigns

Marketing automation AdRoll

AdRoll helps you retarget customers by re-engaging them on Facebook, Twitter and the web.

With cross-device and cross-platform retargeting capabilities and flexible segmentation, you can deliver personalized experiences that dramatically improve marketing effectiveness.

Key features include devices and platforms, dynamic LiquidAds, flexible segmentation, transparent analytics and expert optimization and conversion reporting.

AdRoll offers a free plan with limited features or you can get their growth plan for $19 a month.

8. Automatically nurture leads with Marketo

Marketing automation Marketo

This marketing software allows you to generate revenue through lead management, mobile marketing and more.

Marketo, an Adobe company, is a cloud-based tool for companies large and small that not only helps build customer relationships but also helps them maintain them.

There are no set-up fees, and the tool comes with a free trial, so you don’t have to until you’re sure it’s right for you.

Their most memorable product (first product) was “Lead Management” in 2006, however from that point forward the organization has developed immensely and presently offers various highlights.

9. Automate incoming call analytics with Dialog Tech (Invoca).

marketing automation Dialog Tech

Dialog Tech (now called Invoca) is great for voice-based automated marketing, so you can maximize ROI with call automation and analytics.

Improve voice communication with Dialog Tech’s tools by measuring your success and adjusting accordingly.

Features include keyword call-tracking, phone surveys, caller-profile data, reverse search, conversation analysis, in-call scoring, geolocation routing, voice broadcasts, SMS and more.

Keyword call monitoring is a game-changer for voice communications.

Otherwise, there’s no way to track that kind of data on the phone unless you manually record calls and play them back later.

Even so, you need to manually track how those customers behaved after hearing certain keywords.

Unfortunately, they don’t disclose their pricing. So you need to contact them to get a quote.

10. Deliver personalized campaigns across multiple channels with Oracle Eloqua

marketing automation  Oracle Eloqua

Oracle’s B2B cross-channel marketing solution Oracle Eloqua allows marketers to plan automated campaigns while simultaneously personalizing them.

The company was launched in 1999 with the goal of increasing lead production.

Now, the tool has grown into an effective personalization tool across multiple channels like email, video, and mobile.

Oracle Eloqua gives you all the lead-management tools you need and segments your audience into specific ways to buy.

Plus, you can track reports and insights into the buyer’s journey with just a few clicks.

They no longer list their prices online, but previous plans started at $2,000 per month.

Bonus: Add new data to your marketing campaign with DataForSEO

DataForSEO gives “Full-Scale SEO data via API at a predictable price”.

While they often work with SEO providers, you can use their data to improve your marketing efforts.

Here is the list provided by DataForSEO of the API:

  • Ranking Tracking API
  • SERP API
  • Keywords Data API
  • Competitor API
  • OnPage API
  • Keyword finder API

Frequently Asked Questions on Marketing Automation

What is Marketing Automation?

A strategy that uses software to create “rules” that allow brands to create an efficient, often hands-free marketing process.

What is the main purpose of marketing automation?

Marketing automation is the technology used to automate marketing conditioning by removing manual and repetitious tasks. similar automation allows businesses to run successful marketing campaigns to reach goals and guests at the most applicable time.

What are the importance of marketing automation?

Automation lets you do more work in less time, improves efficiency and gives you access to more data. For small or streamlined teams, this is great.

Are there any free marketing automation tools?

Some tools offer a free trial or free plan, including  

  • HubSpot
  • MailChimp
  • Zoho

What can I do with marketing automation?

A ton! You can automate email campaigns, reporting, lead nurturing, lead scoring, and more.

Marketing Automation Conclusion

Good marketing has the capability to set you piecemeal from your competition.

Still, it can be hard to keep up with what marketing strategies work and which bones don’t. Indeed when you do, it’s hard to concentrate on all of them at formerly. You don’t always have the time or energy to do it. Neither doI.Thankfully, selling robotization tools live to make marketing easier for you and your platoon. By automating, you can spend your time and attention fastening on other sweats that will increase your company’s success.

 Try out some of these marketing robotization tools grounded on your requirements and budget. Protest back as they streamline your processes for you, Also, pick your pets and stick with them.

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