To develop your brand, you want a content marketing plan. So what is content marketin. Why content marketing is needed to build a brand?
Seventy-eight percent of effective content creators have a documented marketing strategy.
There’s no point in creating content if it doesn’t help you achieve your marketing goals. Instead, you need to learn how to identify great content.
Here are eight great content marketing examples you can learn from to ensure your brand doesn’t fade into the background.
What Is Content Marketing?
Content marketing is content created and shared for a specific business purpose, such as getting website traffic, increasing brand awareness, or influencing people to buy your products.
A recent survey by Professional Content Marketers found the following:
- 88 percent of content marketers say content marketing is effective for branding.
- 88 percent of marketers say content marketing is effective in building brand trust.
- 80 percent said content marketing educates the audience.
- 72 percent said content marketing is effective for lead generation.
Other effective uses of content marketing include driving visitors to events, building loyalty with existing customers, supporting new product launches, and building subscriber lists, survey respondents said.
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“Content” has a broad definition, including podcasts, ebooks, infographics, and blog articles. Essentially, if it is a form of media designed to gain and influence an audience.
How do you know when to create “great” content? One of the best ways to learn content marketing is to look at real content marketing strategy examples.
My step-by-step guide clearly explains content marketing in deep.
4 Content Marketing Examples
While all of these content marketing samples are unique, they have one thing in common: a clear purpose.
As you read through these examples, you’ll better appreciate how to create successful content.
Without further ado, check out some awesome content marketing strategy examples.
1. MoonPie: Brand Voice
Content marketing is tied in with standing apart from the group. One way to do this is to create a memorable brand voice.
Why is voice important?
According to research by Sprout Social, 33 percent of consumers say a unique personality helps a company stand out on social media, and 46 percent appreciate brands that engage their audience, so it’s worth cultivating your voice.
MoonPie’s Twitter feed is a great example of a content marketing strategy. Not only does each tweet have a clear purpose, but the brand consistently uses a playful tone to encourage engagement:
Here’s some more example. Other than just posting a product link, the social media manager gives a quirky tone to followers:
What is the lesson here? Refine your brand voice. Here’s how.
- Revisit your company’s mission. Your voice should align with your company’s values, so make sure you’re clear on what your business stands for.
- Research your target demographic. What is your audience looking for? What are they worried about? Use your answers to refine your voice.
- Look at your most successful content. Find out what works and repeat it. For example, if your most successful content focuses on your company’s eco-friendliness, create additional content that emphasizes this value.
2. Gymshark: Video Ad Campaign
Another way to stand out from your competitors is to create video content: 81 percent of marketers believe that videos help increase sales. Let’s break down GymShark’s best marketing example.
Gymshark wanted to promote a key message: exercise brings everyone together. To do so, they ran a “United We Sweat” campaign, promoting inclusion, diversity and overcoming barriers. Along with the campaign they also designed promotional images:
The content works because it shows the brand’s core message: bringing people together through exercise. The slogan “United We Sweat” is simple and memorable, which helps.
How do you learn from this example? Initially, decide what makes your brand special. If you need a refresher, revisit your mission statement and target market.
Then, consider your campaign goals. Gymshark is moving away from its association with super-fit athletes and instead wants to show why it’s a global fitness brand. Putting “unity” and “sweat” together makes sense.
Finally, keep it simple. When it comes to slogans and slogans, less is usually more.
Need a little more inspiration? Elsewhere Neil Patel tells you how to write business slogans.
3. Nadaré Co: Viral Content
Viral content instantly increases your visibility, spreads your brand message, and generates more traffic, so it’s a worthwhile goal.
As an example of a successful marketing strategy in action, I will use the marketing examples of jewelry company Nadaré Co.
The founder of Nadaré Co started posting TikTok marketing to promote the brand’s unique waterproof jewellery. He now has over 91,000 followers, over 1.3 million TikTok “likes” and thousands of videos viewed daily!
The secret to complete this example of a marketing strategy?
Post effective, highly targeted videos designed to entertain viewers, answer questions, and solve problems. For example, here’s a video on how to find your ring size, so customers know exactly which ring size fits them before ordering:
There’s also a video advertising the jewelry’s waterproof features and worldwide shipping:
Here’s what we can take away from this content marketing strategy example.
- Keep your videos short and interesting.
- Highlight what makes your brand special in each video.
- Use relevant hashtags to increase the visibility and reach of your content.
Ridester: Long-form Content
Long-form posts are essential to your marketing strategy to educate your audience.
Research shows that in-depth posts generally outperform shorter, less detailed blogs, and that the average first-page search result on Google is over 1,400 words.
In other words, long-form content is worth your time and Rytester has some great marketing examples.
After losing a significant amount of traffic, Rytester prioritized writing long-form content to answer questions readers cared about.
In one blog post, for example, Ridester lays out actionable steps for earning more money as an UberEats driver. No fluff; It is comprehensive but concise:
After updating its long-form content, Rytester saw a 487 percent increase in organic traffic and improved search rankings for 16 search phrases. Cool, right?
- First, use search tools like Quora and Reddit to find out what’s important to your audience and what questions they’re asking.
- Next, try Ubersuggest to find the right keywords to target in your content.
- Do some competitor research. Where are the content gaps? What questions did they fail to answer? Use the answers to these questions to complete your research.
Content Marketing Examples: Frequently Asked Questions
Content marketing is creating effective and engaging content across all mediums to organically grow your business, increase your visibility and increase sales.
Whether it’s an instructive blog entry or an eye-getting realistic, all great substance fills a need. It tells a story and reinforces a company’s brand identity. Great marketing allows a brand to connect with its audience, so look for an authentic, professional and strong message with a clear CTA or desired outcome.
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