Link Building Strategies and Resources for Busy Marketers

In the earlier  years, SEO link building focused on quantity, not quality. Today? Link building is a different ball game. In the article we’ll show you the best seo link building strategies.

If you’re developing a SEO link building strategy, it’s important to know that it won’t happen instantly. It’s a step-by-step process — at least, if you do it right.

Brian Dean of has been able to increase search traffic by 110 percent with a SEO link building strategy he calls the “Skyscraper Technique.”

The pages you build links to, especially the quality and authority of those pages, play a major role in determining how high you rank in search engine results.

Blogging is a conspicuous method to get backlinks to your website. However, there are many proven ways to build better links and boost your ranking in the SERPs.

This blog post will show you 13 foolproof SEO link building strategies you can put to work today. They are especially helpful for busy marketers who have a lot on their plate and want to focus on their position with search engines.

SEO link building strategies refer to the techniques that marketers and SEOs use to get other websites to link back to their own websites.

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For instance, Lets assume that you own an Ecommerce website that sells shoes, you could write a blog post on best sports shoes. Other websites that discuss about sports shoes may link to your blog post so their users can find more information on the topic.

Importance of Link Building Strategies

SEO link building is significant for search engine optimization (SEO). This is one of the main factors that search engines use to determine rankings, i.e. who gets the first page search result.

In fact, pages ranked first in Google SERPs have an average of 3.8 times more backlinks than pages ranked 2-10.

While deciding on how to rank your website, Google, Bing, Yahoo and other search engines you should focus on how many links lead to your site (and the quality of those links).

High-quality, trusted and authoritative sites that link to you will show your blog posts and sales pages higher in search results pages.

Beyond that, links to your website can help users find your site and increase traffic and trust. After all, if other sites think you know what you’re talking about, users are more likely to trust you.

13 Link Building Strategies for Marketers

In a 2020 survey of more than 800 professional SEOs, nearly 40 percent of respondents said they spent more than $1000 per month on link building.

But what strategies, specifically, should you invest in? How to get high quality links from other websites? By following my SEO link building strategies.

These are the strategies I have used over the past ten years to build Neil Patel Digital and become an authority in the digital marketing industry.

Experiment and find the strategy or strategies that work best for you and your business.

1. Use Strategic Guest Blogging

Is guest blogging dead? Yes and no.

The old way of mass guest blogging for links is dead. You don’t want to post an article on a site that isn’t relevant to your niche and has zero authority to get backlinks.

That style of guest blogging just won’t cut it. Search engines are smart and will see that you are not guest blogging to add value.

However, in the 2021 survey, 60 percent of respondents said they write 1 to 5 guest posts a month.

You need to be strategic and authentic to reap the rewards of guest blogging, you need to be strategic and authentic. Make sure you’re creating unique content for the rest of the site (for example, a case study) and that the site is relevant, authoritative, and appealing to your audience.

When you choose to guest blog, you reap the rewards of higher rankings, increased traffic, and qualified leads.

2. Create and distribute infographics

56 percent of companies use infographics, and 84 percent of those who use them find them useful. Because infographics still work today and can play an important role in your SEO link building strategy.

The good thing about infographics is that you will constantly generate organic traffic to your blog and get quality links without even asking for them.

3. Get Active on Social Media

Ahrefs recently completed a link building case study. They got links from five different states for which they had no contact due to their social media efforts.

Social media networks have revolutionized marketing and can be a huge boon to your link building program and guest posting efforts.

Stay active by sharing new posts, images and updates. Help your fans discover what they want to see by sharing in more places using social media.

When you’re active on social media, you can easily increase engagement, even if you’re new. As a result, you will expose your brand and site to many people who can share your best posts with their target audience.

This will improve your link profile and improve your visibility overall.

4. Use Resource Links From Trusted Sites

It’s your time to start using resource links from trusted sites. A resource is like a guide you create or compile for your target audience.

Some authority sites and blogs like Forbes, Entrepreneur, Huffington Post, Jeff Bullas, Social Media Examiner, and Copyblogger have resource pages that you can tap into as you create them.

If a leading site in your niche has compiled a list of blogs in your industry, their audience can easily find what they’re looking for.

Here’s an example from Copyblogger.

If you can create a larger resource article than the one above, you will get more backlinks. You can increase yours by 25, 50 or more.

Here are some fresh topic ideas you can sample for your resource:

  • 25 Copywriting Blogs That Will Make You More Money
  • There Are 50 Copywriting Blogs You Didn’t Know About
  • 28 Content Marketing  and Copywriting Blogs That Will Send You Free Traffic

These types of resources can be a great tool for a marketing team. After it’s written, get links through email outreach. Send a simple email to everyone whose blogs you’ve added.

I emailed the 30 bloggers I mentioned in my resource post once. Twelve of them linked my resource page within ten days, and I got a lot of social love.

Email outreach works better than a typical broken link or link request email because you link them first.

You have established a certain level of trust and shown them some appreciation as well. By linking to your web page they will be more interested in reciprocating your generosity.

5. Leverage the Broken Links Strategy

According to a Semrush study, 42.5 percent of websites have broken links. You can take advantage of this with the broken link strategy.

If you are too busy writing content for your blog or guest post, the broken link strategy is the best way to go.

As a busy marketer, I know you have limited time to write content. This is one of the reasons why a large number of B2C content marketers struggle to create engaging content for their customers.

How does broken link building work?

This link building strategy is simple: Find pages on blogs that have dead links (links that no longer work) and suggest replacing the broken link with a link to similar content on your own site.

If you link to a particular web page from my Neil Patel blog and find that the links are broken, you can easily replace it with another relevant and high value resource. If you own that high value page, it’s search engine optimization juice and a valuable link.

 You’ll find these resources really helpful:

6. Grow Your Personal Brand

One of the key link building strategies is to grow your brand. Your brand is formed from your thoughts and then begins to manifest itself externally.

When it comes to link building that works, know that people will naturally connect with you as your personal brand grows.

What am I saying? Let’s stop here for a moment.

While different definitions are floating around in the marketing world, a natural link is a) a link earned through editorial, and b) organic in the context in which it appears.

It is not part of a sponsorship or paid for in any way. More often than not, an organic link gives credit where credit is due and is something every affiliate blogger should pursue.

I saw how powerful a natural connection can be.

Whenever I publish a new blog post, I usually see new links from authority blogs within 24 hours.

Earnings return to the quality of your content and your brand. In a way, your brand represents you. My definition of brand is “representing something when it is nothing.”

I have been marketing online for over a decade. During this time, one of the most effective strategies I have used to grow my personal brand is consistent blogging. The more you blog regularly, the more attention you will get.

Get serious on blogging, If link building is part of your strategy, . You will get 97 percent more inbound links and it will also improve your search engine ranking.

SEO Link Building Hubspot

7. Check Competitors’ Backlinks

If your competitors are ranking higher than you in the search engines, they are probably on the right track. You might be there too.

There is nothing more powerful than spying on your competitors to find out where their links are coming from.

Spying on your competitors, what keywords they are ranking for, where their best links are coming from, and what they are currently doing to win is known as “competition analysis”.

How to Check Your Competitor’s Backlinks?

Follow these steps:

  • Step 1: Go to Ubersuggest and type in the search bar your competitor’s domain.
SEO Link Building Ubersuggest
  • Step 2: Then, click on the backlinks box.
SEO Link Building Ubbersuggest

Step 3: go down to see a list of people/sites linking to your competitor.

SEO Link Building Backlink

If you know which sites your competitors are building their backlinks from, you’ve won half the battle—now you can focus on the sites that deliver results instead of reinventing the wheel.

8. Replicate Your Competitor’s Best Links

Now that you know where your competitors got their links from, the next question you need to answer is: How can you replicate their success?

For example, if you see a lot of links from related blogs, especially on the author profile, it’s obvious that guest blogging is working for them.

If their links are from corporate sites, your competitors can get links through outreach and networking.

On the other hand, if their links are from high-value sites like Entrepreneur, Forbes, CNN, Huffington Post, and more, then you should know that the columnist or editor is involved, and it could be a paid site.

Use Ubersuggest to help you focus on links with high domain and page authority. You want organic links from websites that Google (and others in your industry) already see as a thought leader.

9. Create Link Building Roundups

Recently, a blogger got 20,000 page views in six days with her first roundup post.

If you want the right links, you have to give first. Don’t be selfish with your posts by only linking to your internal pages. Learn how to link to other useful blog posts.

Link roundups are a powerful method of networking and a great link building strategy. Just make a list of blog posts from other bloggers.

How to create link roundups?

First, find blog posts relevant to your topic. For example, if you want to compile a list of 50 blogs that deal with headline writing, you go to Google and try this search string:

Title: “Your Keyword”

You should also pay attention to your traffic and current link profile. Many blogs in your field can link to your posts. When writing your roundup posts, start with the blogs that sent you traffic.

When you do a roundup post, remember not to just link to your internal pages. Because you don’t use the reciprocity policy, site owners may not be motivated to link back to you.

Link to their posts and they are more likely to convert by linking to your resource page.

My Roundups for this post:

15 Ethical Link Building Strategies in 2022 – Marketing Lad

7 White Hat Link Building Strategies That Actually Work

Link Building Strategies: The Complete List (2022) – Backlinko

Link Roundup Link Building | The A to Z Guide For Everything …

10 Powerful Link-Building Strategies to Grow Your Website’s …

10. Keep Track of Your Backlinks

Many site owners spend time and money to get new links but they don’t track their backlink status.

If you don’t track your backlinks, how do you know whether to build more or pause? You may have more than 800 links pointing to your web pages, but when you check it after 30 to 60 days, some links may be gone.


You have no control over the blogs and authority sites that link to you. Site owners can easily remove your link from their post or resource page without informing you.

That’s why monitoring your backlinks is important.

If you’re not sure how many backlinks your site currently has, here’s how to find out.

  • Step 1: Visit Ubersuggest, type your site’s URL, and click “Search.”
  • Step 2: Click on the Attachments box.
  • Step 3: Scroll down and you will see a graph detailing your gained and lost connections.

SEO Link Building Backlink

In addition to who is linking to you, the Backlinks tool shows each site’s anchor text, DA, and page authority.

There’s also a graph that shows your backlinks over time. This is useful to see if your link building strategies are working or if it’s time to try something new.

SEO Link Building

11. Establish Content Pillars

If you want people to take your content seriously, you need to write things that make people think. Create useful content, content that actually helps them do something, and the links will follow.

Content is the lifeblood of your online business. Whether you sell information products like e-books or software, or physical products like digital cameras and hard copy books, you need to give people a reason to advertise to you.

The challenge of creating content is frequency.

How frequently would it be a good idea for you to publish new content for your target audience?

Bombarding you with blog post after blog post is not effective as it usually leads to information overload.

The real challenge is when and how often to publish new content for your prospects and customers. Some clients don’t mind if you post daily, but to others it seems like a boatload of work.

This gives you two options:

Ask your customers questions

Create pillar content one time

If you follow the first option, you may get different responses from your email subscribers, blog readers, prospects and customers. This complicates things.

The second option is much better. Instead of constantly creating and publishing new content, you can avoid the hassle and create pillar content on a regular basis.

What is pillar content?

According to Yarrow Starrock:

“A pillar article is typically an informative style article that expects to show your crowd something

They are usually longer than 500 words and contain many practical tips or advice… This style of article has a long-term appeal, is current (it is not news or time-sensitive). ) and provides real value and insight.

If you start creating pillar content, you won’t have to struggle to write and publish new posts every day of the week, but your traffic will increase.

Instead, you’ll bring in traffic from other sites and users who are interested in the valuable content you’ve created.

To increment your conversion rate, produce organic and reference traffic and further develop your search rankings, invest more energy making pillar content.This is a great way to improve your link profile.

You can format your content column using a “how to” style, like in this example from Yaro Starak:

Alternatively, you can create your post from to a great list:

12. Reclaim Links Through Social Mentions

According to SemRush, more than 2 percent of external links across the Internet are broken.

Link recovery is a popular topic in the world of search engine optimization and social media. You can recover broken 404 links and name drops that are not connected to your blog.

Check the 404 pages people are linking to in your Google Analytics, and when fixing 404 pages, point them to another active and relevant page.

Alternatively, you can go ahead and repair your broken page to restore your links.

However, we are particularly concerned with retrieving links through social cues.

If you’re using Google Alerts to monitor your brand and social media mentions and not using those mentions, you’re doing it wrong.

When you publish infographics with an attribution code below the graphic, your goal is to get people to embed the code on their blogs and link back to you.

How many of these people use your code or link to the primary source?

I design and promote many useful charts. Many sites may decide to publish my infographics for their readers to enjoy.

They should credit my blog, but what if they save the graphic and upload it to their blog post? How do I retrieve a link I own?

Follow these simple steps:

  • Step 1: Use Google Images Search. Search for keywords for the full title of your infographic.
  • Step 2: Click on your chart and visit the page. Check whether your connection is correct or not.

You can see Tomer Harel linked to Neilpatel’s inforgraphics page on QuickSprout.

Beyond charts, you might want to know who is referring to your blog URL. Ask for a link when you find that your name or URL is mentioned but not linked to your web page.

13. Earn Editorial Links

Editorial links don’t happen by accident. You create them by providing value. This is what Google has been following since the first Google Panda, Penguin, Hummingbird and Mobile-Kedon updates.

Editorial links are the most valuable and sought after links because they are offered for free by sites that do not ask for anything in return.

This is the nature of editorial links: your content must be compelling before people link to it.

If all your links are acquired or created manually, you will struggle to maintain them all and Google may penalize you because you can’t always be careful. Why not focus on producing great content instead of wasting time and effort?

Yes, I know I’ve said it over 50 times in the last 30 days, but if it wasn’t important, I would have ignored it. I create high quality content every day and thousands of people connect to it. My affiliate profile thanks for that.

You can start a blog with a strategy to get editorial links. Write content that helps people get from point A to point B. Create more tutorials and pillar content and make sure you include accurate data in all your content.

Read this guide on how to create great content that will get you editorial links.

SEO Link Building Strategies Frequently Asked Questions.

Is link building dead?

No. It shifted from focusing on the number of backlinks to the quality of backlinks.

What is link building strategy?

The practice of getting links back to your website to improve your authority and search engine ranking. Usually link building strategies include creating guest posting  and infographics .

Do I need permission to link to another site?

No, you do not need permission to link to another site.

What is the most common link building strategy?

Guest blogging is one of the well renowned  link building strategies. It’s about creating quality content that people want to link back to.

What's the best way to find out the authority of a website that gives you backlinks?

Use a tool like Ubersuggest to find domain authority for websites that will give you backlinks.

Conclusion: SEO Link Building Strategies

One of the most important factors for ranking in search engine results is your website’s link profile. Google doesn’t care about how many links your pages have, but rather the experience you create for users.

Be smart and strategic about blogging, social media marketing, search engine optimization and other marketing techniques you use to build links.

Your real challenge is not to build links, but to get quality, reliable and organic links. Because it’s not about the number of links – it’s the quality that matters.

Follow these no-nonsense link building strategies and you’ll be on your way to building a successful blog that users and Google love.

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