10 seo tips for beginners

A lot has changed in the world of search engine optimization – and there’s a lot of SEO tips out there.

Create a Website Map.

A website map is a visual representation of your website’s structure. This allows search engines to understand what pages are linked together and where each page falls within the hierarchy of your site.

Include Images.

If you’re not sure what to write, use images! They help tell a story and make your descriptions more interesting. You can also add links to other pages on your site so that users can learn more about your business.

Link to Other Websites.

Another thing to keep in mind when writing your description is to link to other websites. This will help people find out more about your product or service. It’s also a good idea to link to social media profiles where your customers hang out.

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This article will not be as in-depth as Brian’s, nor will I answer all of the questions raised above. Instead, I want to show you the 10 most important SEO tips you need to know to get your site ranked right now.

If you focus on these techniques alone, you will definitely drive more organic traffic to your blog and improve your search rankings without Google penalties.

Let’s Start

Remove anything that slows your site

Page speed is an important factor in SEO.

In the past, you could get away with a slow loading site. I remember I had to wait five minutes before a popular news site would fully load.

I’m sure you can relate to that.

It’s not a good experience but it’s the kiss of death in today’s market.

A slow page frustrates users and ultimately prevents them from buying your product.

Strange Loop’s data shows that a one-second delay in page load time results in a 7% loss in conversions.

Source: strageloopnetworks.com

In the minds of potential buyers, a slow site is an unreliable site. Period.

Page speed is also essential for search engines. According to eConsultancy, “40% of people abandon a website that takes more than 3 seconds to load.”

Source: Neilpate.com

As businesses become more aware of the opportunities to generate targeted leads and increase revenue through search engine optimization, there is a huge demand for speed.

10 years ago on April 9, 2010, Google included site speed as one of the all-most-important ranking factors.

This means that if your pages are slow, regardless of the quality of your content or your professional website design, you are fighting a losing battle for top organic listings.

Remove non-essential components that slow down your site. If you’re a WordPress user, disable plugins you don’t really need.

Also, declutter your sidebar and keep only essential widgets there.

Visit Ubersuggest to learn how to get more from search engines by improving your page speed.

Step 1: Enter your Domain Name

Ubersuggest SEO Tips

Step 2: Headover to site audit in the lafr side bar

Ubersuggest SEO Tips

Steps 3: Scroll down to site speed

Ubbersuggest sit audit SEO Tips

It shows how quickly your site loads and how quickly key elements are available to users.

My desktop load time is one second and my mobile load time is two seconds. Both of these fall within the “best” range. As a general rule, if your site’s speed doesn’t score as “excellent,” you should make changes to improve it.

Review the advanced breakdown for additional guidance. For example, a “speed index” shows how quickly a page’s content is viewable. If your website lags here, there is a good chance that visitors will leave because they don’t want to wait for your content to load.

Every extra 0.5 seconds it takes to load your site drastically increases the number of visitors who leave your site. So, even an improvement of 0.5 seconds will increase the traffic to your website.

SEO Tips: Link to Other Websites with Relevant Content

Brian Clark, founder of Copyblogger Media, says:

“Linking to other blogs is important for growth.”

Some people think that linking to relevant and authoritative content pages is bad because it drives people away from your page.

But I don’t think so. Link building is a fundamental part of a smart search engine optimization strategy. I link to many high-quality sites and resources, including my direct competition.

Why? Because it helps you, my reader.

According to Rand Fishkin, founder of Moss,

“Linking sends traffic, making your site a more valuable and scalable resource.”

If you’ve been reading my blogs, you’ll notice that I’m constantly linking to different sites. Whenever I write a new post, I reference other trusted sites where appropriate.

You cannot expect to receive from others if you are not willing to give first. For example, if you want to get inbound links from official blogs, one of the easiest ways to do that is to show your willingness to link to those blogs from your own content.

Of course, you should only link to content pages that provide the greatest value. This is a good SEO practice.

Most importantly, you can notify an influencer when you link to them, and if your post is valuable, they can link back to you, share the post, or email it to their large email subscriber list.

Link building is about quality, not quantity. If you have a few authoritative links rather than a dozen shoddy ones, you’ll build more confidence in your relevance.

SEO Tips: Write for Humans First, Search Engines Second

Lately, I’ve noticed more and more bloggers and content creators returning to the old SEO method, where keywords driving search results trumped the actual qualities of engaging, valuable content. If that’s you, it’s time to change your mindset.

Old SEO vs New SEO SEO Tips

Many people still don’t take advantage of long tail keywords and instead try to manipulate the search engines.

That is the wrong approach.

“Don’t prioritize search engines over real people reading your work. Instead, write content that gets the user, the people with reading eyes and credit cards to buy your product.”

Search spiders are just scripts – they won’t buy products, they won’t engage with you on social media, and they won’t become loyal customers.

Copyblogger is my #1 site for putting readers first. No wonder Brian Clark is so successful in content marketing. He has turned Copyblogger into a multi-million dollar digital marketing company.

copyblogger SEO Tips

It happened because a marketer like you was passionate about helping people. That’s what turns me on — and maybe you, too.

So, How to write for users first before search engines?

Well, it’s simple.

Forget about Google and other search engines when you write. Instead, create content that helps someone. This is called SEO copywriting.

Funny, if you put users first, search engines will follow users, so you’ll write useful content that will reward search engines. It’s not the other way around. At the same time, you will improve the user experience and build trust with your audience.

Encourage Other Trustworthy Sites to Link to You

Generally, inbound connections are as yet the soul of web index rankings.

At the point when you join dofollow and nofollow joins, you get a characteristic connection profile that even Google rewards.

Content marketing is about creating high-quality, engaging content that inspires people to connect with you and share your content on social media.

Do you have any idea about why such countless bloggers link to my posts?

A key factor in my success is that I invest a lot of time, money and resources into creating a post or other piece of content.

How much effort do you put into creating the “Complete Guide to Building Your Personal Brand“?

Complete Guide to Building Your Personal Brand SEO Tips

This isn’t a post we put together in an hour – this content took days and hours to create.

When you are a leader in your industry, create useful content and link to authoritative blogs, you will find that more people will link to you naturally. This is the tastemaker of effective link building.

Have Web Analytics in Place at the Start

After you’ve clearly defined your search engine optimization goals, you need software to track what’s working and what’s not.

Google Analytics, Google Search Console and other private web analytics software solutions can help you track your success.

Tools like Crazy Egg show you where your site visitors click and how they navigate away from your site.

SEO Tips

Before sending the first visitor to your site or landing page, you should have these web analytics in place.

Write Unique and Relevant Meta Descriptions for Every Page

One of the most important SEO tips that most people ignore is a well-crafted meta description.

The meta description is the first section people see when Google presents your page to search users.

Generally, the search engine company does not like duplicate content. Yes, there are times when you need to quote a paragraph or sentence from another site (and link back to the source), but if publishing duplicate content is your way of life, it’s almost impossible for you to change in the long run. Time wins.

Similarly, duplicate meta descriptions can get you into trouble. But even if you’re not immediately penalized, you’re still not providing a great user experience.

You cannot have the same meta description for a page that talks about email marketing and a page that sells. There is a big difference in those titles and your meta descriptions should convey that fact.

If you are a WordPress user, you can fix duplicate meta descriptions by installing the All-in-One SEO Pack or Yoast plugins.

Then, in your WordPress editor, scroll down to the bottom of the page and add a unique title tag and meta description.

Use a Simple, Readable URL Structure

Search engines can also get confused if users can’t read or understand your URL.

See URL of this article: https://neilpatel.com/blog/10-most-important-seo-tips-you-need-to-know/.

It is true that the above URL is long, but it is easy to understand for both users and search engines. No numbers or letters other than words and dashes.

Stay away from page URLs like:

https://www.entrepreneur.com/article/272531

Those numbers tell users nothing about what to expect from the content.

Remember, search engines follow search users.

Brian Clark once said that Google bots are like babies who need to be spoon-fed constantly. And, he was right.

Even in this age of search evolution, including RankBrain, search spiders are still programs, not humans. They should be guided accordingly.

Brian Dean’s framework is what people should do and what I do. He makes sure that only two to four words are included in any URL.

This makes the URL memorable for the user, search engine friendly, and easy to type. Copyblogger does the same:

URL structure SEO Tips

Also, avoid stop words like a, an, the, but, or in.

You can learn more about optimizing your page URLs from this infographic:

Build Momentum with Social Signals

Social media is a necessary piece of SEO procedure and social signs are significant. You should focus on increasing yours.

It’s true that Google doesn’t include social signals in their ranking algorithm factors, but I’ve personally seen social signals impact search engine rankings.

Don’t believe me?

Well, many case studies have proven the impact of social shares, likes, tweets and pins on search engine rankings.

For example, after tweeting a Smashing Magazine guide, Moss started ranking for “beginner’s guide” on Google. Shrushi’s search ranking improved from page 400 to page one of Google due to social media.

If you want to get more social signals, the rules haven’t changed. Here is the summary:

  • Create useful content worthy of sharing on your social media platforms.
  • Add share buttons to your post and make them visible.
  • Encourage people to share by asking.
  • Run a social media contest to get more shares.
  • Mention social media influencers/power users in your post and give them credit.


Social media is at your disposal. Use it, use it well.

Use the Right Keywords in Images

Images are important in search engine optimization.

Google has dedicated a whole segment of its indexed lists to images. This should tell you how much the search engine giant cares about images.

When users search for a specific image, what are they searching for?

important words.

For this reason, you should use the right keywords in your image names and accompanying text (such as the title). Of course, this isn’t permission to indulge in keyword stuffing.

However, if your image is “Hat for Blue Women”, don’t name your image “Click here to buy hat”.

Always remember that relevance is more important than creativity or cleverness in image search engine optimization.

Publish Unique Content Consistently to Improve SEO

According to the Content Marketing Institute, creating unique and engaging content is a challenge for most marketers. SEO SEO

Whether you’re a B2B or B2C marketer, you need to be disciplined when creating content.

The so-called “freshness factor” is more important than you might think.

Unique content is one of the factors that influence this freshness score and, as a result, the search engine ranking for that particular page.

Unless you’re Brian Dean, a master of content optimization and tens of thousands of users who can read a new post and share it with others on social media, creating content is the easiest way to improve your freshness.

If you’ve chosen to market your business online, creating unique and effective blog posts isn’t an option – it’s a must.

Bonus SEO Tip: Don’t Change Your Domain Name Regularly

Age of a domain or web page is also one of the best SEO tips you should keep in mind. In fact, it is critical to your success.

For this reason, do not change your domain name regularly. Unless there’s a good reason to change, pick one and stick with it.

It will happen – just don’t make it a routine.

Search Engine Optimization FAQs

How do I stay up-to-date with SEO?

Check out industry YouTubers, bloggers regularly and take courses from experts. Also follow the official blogs of Google and Bing.

What should I focus on in SEO right now?

Focus around user goal, ROI, and how clients connect with your image and content. Find information easily.

conclusion of SEO Tips

I hope you find these SEO tips useful. If you follow the above tips, you will get higher ranking and more traffic.

Here are some final tips to help you reach your target audience:

If you’ve published a post in the past that isn’t relevant to users, especially due to recent Google changes, try updating that page. Or in the worst case scenario, a 301 redirects it to fresh, new content on your site.

That way, you can maintain already earned backlinks, social media shares, and other on-site engagement metrics.

Finally, learn to focus and create content on long-tail search phrases (eg, social media marketing techniques), not keywords (eg, social media).

When link building, think quality, not quantity. Also, don’t forget to make your web pages mobile friendly.

If you want help with your SEO, reach out to my team.

What other search engine optimization tips or techniques do you think are most important for improving search rankings? Do you have any SEO tips that have worked against you?

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3 Comments

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