12 Local SEO Tips For Small Businesses You Can’t Ignore

Ranking for keywords can be difficult, as a small business,. With larger, more resourceful businesses targeting the same terms, getting to the top of the search engine results pages (SERPs) can seem impossible. In this article, we’ll teach you on how to increase your small business local seo/local seo tips with seo tips and tricks.

How are small businesses expected to rank high in the SERPs? Fortunately, by using local SEO & seo tips, there is more than a good chance.

If there’s one thing that’s certain, it’s that local SEO has never been more important for small businesses than it is now. “Where to buy” + “near me” mobile queries grew more than 200 percent from 2017 to 2019.

Plus, a recent study found that 69 percent of digital traffic is organic and local — meaning it’s more important than ever for your small business to tighten up its local organic SEO strategies.

This article will introduce you to local SEO for small businesses. We’ll cover 12 local SEO tips, seo tips and the tools you need to start your journey.

What Is Small Business Local SEO?

Search Engine Optimization (SEO) is the process of optimizing your website to increase the chances that people will see it when they search for keywords related to your business. Local SEO/local seo tips is a similar effort, but focuses specifically on local keywords.

See How Moosalebbe.com Can Drive Massive Growth In Your Business

Website – Stunning Looking Website
SEO – unlock massive amounts of SEO traffic. See real results.
Content Marketing – our team creates epic content that will get shared, get links, and attract traffic.
Paid Media – effective paid strategies with clear ROI.

Get Quotation

The objective is to drive small business local seo to your website – this traffic is more likely to generate sales, whether online or offline.

Benefits of Local SEO to Small Businesses

With more individuals depending on web-based information to make offline purchases, local SEO for independent ventures has never been more significant. In fact, one study found that 78 percent of local searches on mobile lead to offline purchases. You can’t argue with those results!

Other reasons to optimize your website for local SEO include the opportunity to build your website as an authority and the opportunity to educate your target audience on your products and services.

Your local SEO efforts don’t have to be focused on increasing sales. You can also use local SEO strategies to drive traffic to your website for informational or educational purposes.

12 Local SEO Tips to Increase Traffic to Your Small Business Locally

Many local SEO tips can be implemented in minutes, while others take significantly longer. However, each of the tips below will greatly benefit your local business both online and offline.

1. Optimize Your Google My Business Profile

Google My Business is a business directory owned and operated by Google. The site’s goal is to provide searchers with the most accurate business information for local businesses.

With this in mind, most businesses will have a Google My Business listing within a year of starting their business. This is done automatically as Google learns about your business through its website crawl bots.

The problem with automated listings is that the information may not be complete or accurate. Only when you claim your list can you ensure that you get the most out of the platform.

If you need even more reason to request or create your own listing, businesses with 4 or more stars on Google My Business outperform businesses with less than 4 stars by 11 percent. As a small business, you can’t afford to lose that edge.

How to fully optimize your Google My Business listing? Here are some important seo tips to get you started:

Get or create your Google My Business listing.

  • Complete the profile data and publish your listing.
  • Add pictures and videos of your business and offers to your profile.
  • Respond to reviews and  ratings in a professional and timely manner.
local seo google my business

It is important that your business information is accurate and up-to-date. While monitoring your list weekly is critical to success, you should ensure that updates are made at least monthly.

1. Claim All the Business Directories

Speaking of business directories, you need to stake your claim on all business directories. Google My Business and Yelp, mentioned above, are the most popular.

You might think that a Google Business Profile is enough to drive traffic online and in-store. However, notice that the Yelp page is in the top 5 results for 92 percent of search queries that contain a city and business category.

What makes your listing stand out among the top 5 results on Google? The top 5 results of SERPs account for 80 percent of click-throughs on Google’s first page. The first organic result alone accounts for nearly 40 percent.

All this to say, you can’t claim your business on all the directories as much as you can.

Fortunately, business directories make it easy to claim your listing. To claim your Yelp business page, for example, you can start the process by verifying your business information.

Local Seo Yelp

While Google and Yelp are the big bosses, other business directories are also considered such as Facebook, Bing, Yahoo, and Yellow Pages.

1. Perform a local SEO audit

Now that you’re established in business directories, it’s time to understand the landscape. This allows you to see what your competitors are doing, so you can make the same improvements (and better) to your website.

The results on the first page of SERPs are very insightful and inspiring. After all, the top three positions alone account for 66.5 percent of click-throughs in SERPs!

When starting your audit, consider free tools and analyzers like SEO Analyzer first. These tools give you a comprehensive overview of your website’s current state and what you can do to improve it.

Next, use your target keywords (which you’ll work on in the next section), and compare your website to the top five positions in each SERP. Consider content types, website structure, page elements, and keyword density.

I recommend keeping a spreadsheet of your findings to easily track and implement your changes.

2. Target Local Keywords

As a small business, Targeting on keywords can be daunting. You know you’ll be lost at sea when you target high-volume keywords, but low-volume keywords yield little returns.

As a local business, you actually have an edge when it comes to niche targeting. “Near me” search term variations increased from 150 percent (eg “near me”) to 900 percent (eg “near me today/tonight”) in just a few years. Targeting a combination of high volume and local keywords will work in your favor.

What do I mean in practice?

Let’s assume that you own a local restaurant. Your website naturally contains many high-volume keywords, such as “burger,” “tasty foods” and “today’s special” The fact is you’re unlikely to beat out national food providers, like 1-200- Food items and KFC, with those keywords.

The goal should be to optimize your website with local keywords.

small business seo tips google my business search

Example: search your website for every instance of “tasty foods.”  You’ll need to be careful about keyword stuffing, yet take care to change the greater part of these examples to additional particular, nearby terms, such as:

  • “tasty foods in [city or zip code]”
  • “[city or zip code] tasty foods”
  • “tasty foods [city or zip code]”

However, you don’t have to target just your specific city and zip code. Consider areas within 10 or 15 miles of your business and target those local keywords as well. This is a very good practice if you live in a large city or a small town outside a metro area.

1. Encourage (and Reward) Customer Reviews

When was the last time you went to a restaurant or bought a product without checking the ratings and reviews? If you’re like the 82 percent of consumers who do an online local search, the answer is no.

Customer reviews are the lifeblood of your business. This is especially true for new and small businesses.

How to get online customer reviews?

First, make sure customers have a place to leave reviews. If you’ve claimed your Google My Business profile and Yelp business listing, you’re off to a great start.

Second, offer incentives to customers who leave reviews. Whether verbally or marked on store receipts, let customers know they’ll receive a discount or complimentary item for their rating and review.

However, the work did not stop. You must respond to all reviews, whether it is positive and negative. It gives you an opportunity to engage with your customers, and it builds trust in your brand by those who have yet to buy.

2. Create Local Content

Above we talked about targeting local keywords instead of stuffing keywords. The best way to do this is to create local content for your website or website blog.

Local content can be a blog post, news release, or static web page. You can use these different content types to promote local events (past and upcoming), local offers, local business roundups (eg, local businesses that don’t compete with you), or educate the public about your service or product . .

The more organic content you have on your website, the easier it is to target local keywords. It can also help position you as an expert in an important field for small business owners competing against larger businesses.

3. Implement a Local Backlink Strategy

A backlink is a link from another site to your website. Depending on the quality of third-party websites and the number of links to your website, this can have a significant impact on your website’s authority.

Authority is an important part of determining how high your website ranks in the SERPs. How do we know this? Note that Google’s #1 result has 3.8x more backlinks on average than positions #2 through #10.

Steps to start building backlink profile for small business website
  • Writing guest posts for relevant, high-quality websites in your field
  • Engaging in influencing
  • Participates in affiliate outreaches
  • “Listening” for brand cues
  • Writing shareable content

Speaking of shareable content, the key to any successful backlink strategy is quality, reasonably long content. After all, long-form content is known to get 77.2 percent more backlinks than short articles.

You don’t want long content for content’s sake, so keep the post relevant, valuable, and fluff-free.

4. Be mobile friendly

Considering 82 percent of smartphone buyers conduct “near me” searches, you can’t have a mobile-friendly site.

The hard work isn’t getting traffic to your site, but keeping it there once it arrives. If your site isn’t mobile-friendly, local searchers will quickly abandon your site and consider a competitor instead.

What is a mobile friendly site? Four basic elements that every mobile-friendly site should have:

  • Responsive page view
  • Readable fonts
  • Correct text formatting
  • Optimized media display

Beyond a mobile-friendly website, you need to create mobile-friendly content as well. The good news about mobile-friendly content is that it’s also viewable by desktop readers.

What does such content consist of?

  • Short paragraphs
  • white space
  • sub titles
  • A summary
  • Pictures
  • Lists
  • Styling (eg, bold, italic)

If you’re not a web developer, the thought of creating a mobile-friendly website can be daunting. The good news is that most websites incorporate mobile-friendly elements into their themes and overlays. Keep an eye out for “responsiveness” as an indicator of such preferences.

5. Optimize Page Structure

Local SEO for business goes past professional references and content. An often overlooked element is page layout.

Page structure includes title tags, headings, meta description and URL. Used correctly, these can further enhance your content and improve your ranking in the SERPs.

You’re probably wondering how much of an impact these elements will have on your rankings. Here’s the deal: To use components that your competitors don’t, you can get ahead.

Which page layout elements are most overlooked by small businesses? From largest to least, what percentage of small business owners use the following key SEO features:

  • Title tag: 99 percent
  • Robots.txt: 88 percent
  • Sitemap.xml: 73 percent
  • Meta description: 72 percent
  • H1: 68 percent
  • Schema.org: 44 percent

You can specify title tag, meta description and H1 very easily. However, robots.txt, sitemap.xml and schema.org have their place in a well-structured website.

6. Get Involved on Social Media

Social media isn’t just for big brands and influencers. A local business page can also benefit from social media usage.

More specifically, a local business page is a great place to keep customers up-to-date on the latest sales, events, and changes (eg, hours of operation). That’s because a social media profile is like a “living” version of your business, even if it’s on a website.

Facebook users can benefit the most from local business pages. After all, ⅔ of Facebook users in all countries surveyed say they visit a local business’s page at least once a week. However, other social media platforms like Instagram and TikTok can also give your business an edge.

Some examples of the benefits of maintaining social media profiles for your small business include relationship building, trend monitoring and analysis, and social marketing.

Here’s how small businesses can get involved in social media:

  • Determine which platforms are right for your business based on features and target audience.
  • Post quality content on a regular basis.
  • Use automation tools and scheduling   to test and improve engagement.
  • Participate in local events and roundups.
  • Make it easy for customers to buy your products and services online.

Depending on your business and target audience, social media may or may not generate a large percentage of your sales and traffic. Either way, however, a strong social media presence is essential for small businesses.

7. Participate in Local Business Events

Would you be surprised to learn that there is a lot you can do offline to improve your website’s local SEO? 48 percent of marketers invest at least 20 percent of their marketing budget in live events.

Participating in local business events, especially those with a strong social media presence, can help grow your business in some ways. They are an opportunity to market your business, but also an easy way to get to know your audience and the community you serve. Such incidents are likely to happen again.

As a small business, you have the flexibility to host or sponsor your own event and join larger community events. A do-it-yourself event can generate more revenue, but a social event may be better for smaller budgets.

8. Invest in Google Ads With Local Keywords

Small business usually means small budget. It is important to invest wisely in the growth of your business online. Where to hedge your bets? For many businesses, Google Ads is a great place to start.

Google Ads is a paid advertising platform that allows you to appear in key positions in the SERPs.

SEO Tips

You may think that you will never be able to compete against the big businesses. One way to do this is to highlight your local position by targeting local keywords and local audiences. For example, instead of targeting “flowers for sale,” target “flowers for sale in [your city or zip code].”

How do we know it will succeed? According to Think with Google, 72 percent of computer or tablet users and 67 percent of smartphone users want ads tailored to their city or zip code. Users want to find options that are more local to them, so give them what they want.

It’s true that getting started with Google Ads can be daunting, but luckily, you have the option of investing in an advertising agency to help you set up and manage your account and keywords.

If you want to go it alone, follow these important steps:
  1. Conduct keyword research: This includes keywords you want to target, but also keywords you want to exclude from your campaigns (negative keywords).
  2. Determine how your ad groups will be structured: Ad groups are ad campaigns grouped by common elements such as target audience, target keyword or location. Determine how your groups break down so you can start building your campaigns.
  3. Create your first campaign: A campaign is a step above ad groups that includes a larger target audience. For example, you could run a “Wedding Flowers” campaign that includes ad groups such as “Wedding Flowers” and “Wedding Flowers in Queens” and “Wedding Flowers in Brooklyn.” This is where you’ll set campaign level goals and settings.
  4. Create your first ad: Google Ads has several ad types. Text advertising is a good place to start, although your ad groups may contain multiple ad types, and it’s important to experiment with what works for your audience.

Constant monitoring and tweaking of your campaigns is essential to success.

Frequently Asked Questions on Local SEO Tips/SEO Tips for Small Businesses

As a small business, should I get an agency to help with my local SEO?

As a small business, budget can be an obstacle. While you can make many changes yourself, a consulting firm can provide invaluable advice and resources.

How does local SEO help small businesses grow?

Regardless of the local search intent, local SEO can be a boon for small businesses. This can put you on the map (or SERPs, as the case may be) for keywords you don’t rank highly for.

How much should a small business pay for local SEO?

The amount you invest will vary depending on what makes sense and value for your business. If you must invest, I recommend doing so in two places: 1) in an SEO consulting firm, and 2) in paid advertising.

What kind of small businesses need local SEO?

Local SEO can benefit all types of small businesses. If you offer products or services in a specific area (or several areas), you can benefit from its use.

Conclusion: Local SEO for Small Business

As a small business owner, you know that increasing your sales requires hard work and dedication. The same can be said for local SEO. While SEO takes time and patience, it can pay off in the long run.

Even small businesses can benefit from the 12 local seo tips mentioned above. From keyword research to social media marketing to paid advertising, you can start making changes today to see the benefits in the future.

See How Moosalebbe.com Can Drive Massive Growth In Your Business

Website – Stunning Looking Website
SEO – unlock massive amounts of SEO traffic. See real results.
Content Marketing – our team creates epic content that will get shared, get links, and attract traffic.
Paid Media – effective paid strategies with clear ROI.

Get Quotation

Recent Post links

One comment

  1. Search engine net crawlers read all the content material on the internet.
    A great seo is an important marketing prerequisite for each business.
    Bonzer works with growing consumer’s business by seo.
    A good SEO agency can help your webpage to rank extremely on major search
    engines like google and yahoo and make sure
    that it draws in targeted site visitors. They can have
    the required knowledge and expertise to help make your webpage visible in search outcomes.
    An Seo firm with expertise in organic search is an effective possibility.

    You can even study case studies to get an concept of what you’ll be able to expect from a
    company. You can take the time to study Seo and design a site that’s
    appropriate to search engines. Take the time to analysis high-ranking websites in your industry so you
    recognize where your individual site is lacking.
    And focusing on 1 client in a single business is nice. They allow unlimited shopper customers free of charge, which is another
    bonus for companies. They are going to provide a wide selection of companies,
    and they have an intensive client base. If you do not perceive the
    content material of the agreement, have a lawyer or advisor acquainted with Seo evaluate it.
    They’re extraordinarily helpful as a result of whenever you read them, you can really feel great realizing that the particular person writing the assessment has been in your sneakers and got here out glad with the outcomes (or not a lot).

Leave a Reply

Your email address will not be published.