How to rank E-commerce websites

It is fair to say that mostly all the E-commerce website owners want the same thing: to higher their e commerce ranking in search engines and to get more sales.

After all, the highest rank means getting seen on Search engines’ Result Pages (SERP). You are familiar with this as you have seen them on Google in the form of ads, videos, and featured snippets. You may have seen them on other search engines too.

Luckily, you have plenty of things that can be done in order to rank your eCommerce website higher. The below blog article will teach you the proven methods to optimize your website and get online attention.

Why is Important it important to increase your e-commerce SEO?

As ranking higher leads to organic traffic, it is crucial for E-commerce businesses. This organic traffic is more likely to be converted to customers and potential buyers.

Further, more organic traffic inbound leads to attraction, which is less money spent on advertising. Also if claim the top place, you are going to get even more traffic. Backlinks give you an additional advantage from google’s point of view.

e commerce ranking

You want to be ranked higher than competitors because buyers will find your e-commerce website and buy from your store.

Even with the challenges that e-commerce faces, such as limited or duplicate content, high competition, and common SEO errors, there are plenty of ways for your search engines to pay attention.

Your site may not be at the top of SERPs right now, and you may not even be on the first page.

It’s not a bar because SERPs are not static: they are dynamic, and you can take action to encourage them.

Let’s explore how.

8 Ways to Get Your E-Commerce Website to Rank in the SERPs

Although this may take time and effort, getting your e-commerce website rankings on SERPs is not very tricky. 

Optimize your product page

Your main product page is the landing page for any customer. Some important factors in designing an effective product page are:

  • Creates a visually appealing but clear presentation of your product features and benefits
  • Ensuring that your target audience can quickly find the information they need to decide on your products
  • Clear Call to Action (CTA)
  • Including reviews and testimonials
  • Improving meta titles and descriptions
  • Including long-tail keywords
  • Using psychology and color psychology

Then there is your overall design.

The layout of the product page plays an important role in influencing how customers feel about it, so the site is easy to navigate. You should also use white space so customers don’t feel overwhelmed by the information.

Modify your website’s Hierarchy

Hierarchy refers to the structure of your e-commerce website.

You need to get this part right because the way you organize content creates or breaks your conversion rates, defining how easy it is for your hierarchical viewers to find what they are looking for.

However, there is another reason to rank the hierarchy of your site.

Organizing your framework means making it easier for customers to use, and Google considers your site rankings.

Now that you know why this is essential, here are some tips for a better site configuration.

  • Take the time to plan the structure.
  • Add product tags and scatter your breadcrumbs.
  • Always keep the content green.
  • Review the Permalinks.
  • Attach the backlinking structure.
  • Make sure you organize all the subcategories.

Finally, divide your site into different categories.

Below is a picture of what the best framework for an e-commerce website would be:

e commerce ranking

Focus on the Right Keyword

You all know the importance of keywords, Also you understand that long-tail keywords are essential for e commerce ranking, but do you focus on the right ones?

How to choose the best keyword

Choose a keyword with:

  • A good number of monthly searches
  • They are profitable
  • With less competition

Fortunately, there are plenty of free and paid tools to identify these. Attempt:

  • Ubersuggest
  • Google’s search engine
  • Google Keywords planner
  • The “People Ask” feature on Google
  • Answer the public
  • Ahrefs
  • Moss
  • Wordstream
  • Semush

Reduce Site loading time (increase page loading speed)

There is no deviating from that. The longer a user has to wait for a site to load, the more they will click away.

Loading times can also have a significant impact on your basement. Research shows every millisecond, especially on the e-commerce website.

However, that is not all.

Slow loading times can affect transition and bounce rates and result in poor user experience. How fast your e-commerce website loads is also a ranking factor for Google.

You can test your site load time yourself. Many tools, such as Google’s Page Speed Insights, are available for speed testing.

Then, if you find that your site is slower than average, take the following steps to speed things up.

  • Use fewer images per page (reduce the number of thumbnails).
  • Enhance your photos with compression tools like Photoshop or use free tools like PhotoPea.
  • Create a site map.
  • Install an effective navigation system.
  • Consider changing your web host.
  • Improve video content and reduce size.
  • Avoid unnecessary tools such as excessive plug-ins or redirects.
  • Limit or shorten the code. Here’s a tool for reducing multiple index types.

Note: If your website loads on the desktop within 2.3 seconds, you are in the top ten percent. For mobile, 1-2 seconds is best.

Incoming links are an important component of SEO and can enhance your website’s ranking in search engines.

Every e-commerce site needs incoming links to rank well. Although getting organic patches is challenging these days, there are many ways to get them.

  • Social Media: Create engaging social media posts that reconnect with your website and ask followers on Facebook, Twitter, Pinterest, and Instagram to do the same.
  • Use Quora: Adding content to Quora on your site is a great way to increase links to your site.
  • Create internal links: Backlinking is a simple strategy. Activate it by adding personalized product links or by linking to other pages on your site such as the contact page, shipping information, and revenue policy.
  • Get re-buyers to advertise: Ask returning customers to share photos or product reviews of their purchases with their friends or to promote user-generated content.
  • Join Online Communities: Sign up for forums, Facebook and LinkedIn groups, and professional communities.
  • Write guest posts for your main location: Businesses and publications are always looking for content for their sites. Search for guest posts + your main place to find plenty of opportunities.
  • Create FAQ pages: Use your FAQ page to answer common questions your expectations ask and redirect to other relevant content.
  • Publish News Releases: Is something new happening? To create backlinks faster, write a newsletter and publish it online for free.

Research Your Competitors

Examining your competitors is one of the best ways to understand what might work for your business.

How do your competitors improve their e-commerce websites? Most importantly, how do you find the keywords they use?

It’s simple: use one of the many competing analytics tools.

You can find all kinds of information like:

  • Backlink opportunities
  • Market gaps
  • important words
  • Difference points.

Note: While we’ve still competing, be sure to check out Google. You should see the keywords in the SERP’s snippets.

Use A/B Testing

The A / B test measures the conversion ratios for different variations of the landing page to determine which variants work best. There are three different types of A / B tests you can use:

  • Split test: The most common type, in which half of the users will find the original version and the other half variant.
  • Versatile testing: With this method, you test multiple versions simultaneously instead of one at a time.
  • Click-Through Rate Testing: How to change your website design or copy only without changing.

Common areas of your e-commerce to test are:

  • product descriptions/pages
  • headlines
  • CTA placement/color
  • headlines
  • font
  • free shipping/special offers
  • overall color scheme

The best approach is to test the A / B over time to see what works. Experts recommend at least 7 to 14 days. However, to get a clearer picture, you may want to test the findings for a month.

Optimize for Mobile

Mobile device usage is more than just a passing trend (especially when it comes to e-commerce ranking).

According to Statista, half of the Internet traffic now comes from mobile, and statistics show that mobile usage has been on the rise in recent years.

This is without a doubt. For better visibility in the rankings, you need to provide for mobile users.

Google Mobile enables first indexing, which means “mainly used to schedule and rank the mobile version of the content.”

In other words, a mobile-optimized website is essential for improving your SERPs and product sales.

It is also about customer experience. The responsive design ensures that the layout of your website is adjusted to suit different screen sizes such as tablets and smartphones.

To make your e-commerce website mobile responsive:
  • Always keep your text size readable.
  • Change the background color of the webpage to black or white.
  • Add high-contrast colors to help read on mobile devices like black and white.
  • Test your website on different browsers and devices.
  • Provide a mobile checkout process.
  • Use smartphone-based features such as QR codes and barcodes.
  • Upgrade your site’s URLs for search engines and smartphone users.
  • Shorten images to reduce loading time on low bandwidth connections.
  • Include local content in your mobile strategy. Advertise any special discounts or ads that may occur on the site.

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Frequently Asked Questions on How to rank an eCommerce website?

How do e commerce websites rank?

Check out our checklist for eCommerce SEO:

  • Choose the correct keywords.
  • Conduct competitor research.
  • Focus on Home Page SEO.
  • Simplify the structure of your site.
  • Improve product pages.
  • Use responsive design.

What is the best way to rank a website?

Below are the 8 ways to improve your website’s SEO

  1. Optimize your Pages
  2. Modify your Website’s Hierarchy
  3. Choose the correct keyword
  4. Reduce site loading speed
  5. Increase your Backlink
  6. Reduce page loading speed.
  7. Create backlinks.
  8. Research your Competitors
  9. Optimize for Mobile Phones

How Much Does SEO for E-Commerce Cost?

The price of SEO depends on many factors, including the number of keywords targeted, the competitive terrain, and how much effort you should put into improving each page for ranking.

Putting a price tag on SEO is not easy because it depends on how many resources you are allocating and what you want to achieve. Search Engine Journal provides an SEO budget calculator to help you budget.

What Is SEO for E-Commerce?

e commerce ranking or e-commerce SEO is the process of upgrading a website so that it ranks higher in search engines. Many factors, such as the quality and relevance of the content, the use of keywords appropriate to upgrade the site, and the loading speed of the site, all influence how well a website ranks in the SERPs.


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