25 Email Marketing Best Practices That Too Many People Ignore

Do you know that email is still one of the most effective and popular ways to communicate with your customers? In this article we’ll discuss 25 email campaign templates with free email email marketing tools that many people ignore.

In fact, 4 out of 5 marketers say they’d rather give up social media than email marketing.

However, many business owners do not use email marketing in digital marketing best practices, which reduces their chances of success.

These article includes:

  • Best 5 general email marketing best practices
  • Great 5 email marketing campaign best practices
  • Best 5 B2B email marketing best practices
  • Great 5 email design best practices
  • Best 5 subject line best practices

Why You Email Marketing Best Practices are Important?

Email marketing in digital marketing is a powerful tool to help you reach your target audience, build relationships, and grow your business.

With more than 4 billion daily email users and more than 306 billion emails sent and received each day, it’s no surprise that email is one of the most popular ways to communicate.

In any case, in spite of its fame, email marketing in digital marketing is definitely not a one-size-fits-all arrangement.

To be successful as a business, you need to know email marketing best practices.

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Failure to follow email marketing in digital marketing best practices can result in wasted budgets on large but unengaged email lists or campaigns that go nowhere.

But if you do it right? There’s no limit to what email can do for your business.

By following email marketing in digital marketing best practices, you can connect with your customers and grow your business by converting subscribers into sales.

Also, your customers will be excited to hear from you. A great way to build brand loyalty!

5 Email Marketing Best Practices

Although email marketing in digital marketing varies between industries, certain tactics hold true for any email marketing strategy.

Whether you want to focus on email design best practices or subject line best practices, remember that your goal is to create content that is valuable and relevant to your audience. This way, they are more likely to engage with you and become customers or subscribers.

Understanding your audience, your brand, and your overall goals will help you get started.

1. Segment Your Email Campaigns

Data from Campaign Monitor shows that marketers who segmented their email campaigns saw a 760 percent increase in their revenue!

Campaign segmentation involves dividing your email list into groups or segments based on shared characteristics.

For example, you can segment your email list by various demographics, such as gender, age group, location, or their purchase history.

By segmenting your email list, you can send the most relevant content to each group, leading to improved engagement and conversions.

Here’s how to segment your email list:

  • Decide how you want to section (segment) your list.
  • Use a tool like Mailchimp or Constant Contact to set up groups on your email list.
  • Create relevant email content for each group.
  • The goal is to create unique and relevant email campaigns for each recipient. To do this, you need to understand what your audience wants and needs.

Take some time to think about the problems they are trying to solve and the information they need to make a purchase decision.

Then, create email content that provides the information they need at each stage of their buyer’s journey.

For example, if you have a segment of email subscribers who are interested in your product but haven’t bought yet, you’ll want to send them email content designed to move them further down the sales funnel.

This includes email content such as:
  • product demos
  • free trials,
  • coupon codes.

On the other hand, if you are a segment of email subscribers who have already purchased (or have an active subscription), send them email content designed to upsell or cross-sell other products.

This may include product reviews, case studies or testimonials.

By segmenting your email list and tailoring your email content to the specific needs of each segment, you can increase email relevance. This leads to improved email open rates and click-through rates.

Email list segmentation is one of the many email marketing best practices that many ignore. If you want to improve your ROI, start by implementing some of these forgotten strategies in your next campaign.

email list segmented

2. Personalize Your Content

We all know how it feels to be bombarded with impersonal email content on a daily basis. Seventy-two percent of consumers say they only engage with email if it’s directly targeted.

When you personalize your email content, you connect with your contacts on a human level—which leads to improved click-through rates, higher open rates, and more conversions.

One way to do this is by using personalization tokens, which are placeholders for information such as a contact’s first name or company name.

For instance, suppose you need to email a pamphlet to your rundown of endorsers.

You can start an email with “Dear Subscriber,” but that doesn’t tell the recipient much about why they should care about your email.

Instead, try using a personalization token like “Dear [Surname]”. This way, each subscriber will see their own name in the email greeting, further personalizing the message.

You can also use personalization tokens to personalize email content. For example, you could add a sentence like, “If you’re looking for [topic], you’ll love what we have in store for you this week.”

Email personalization

While personalization is important, email marketing in digital marketing best practices say you should never sacrifice relevance for personalization. In other words, don’t include the recipient’s first name in your subject line if it doesn’t improve the overall relevance of the email.

3. Optimize Your Preview Text

The best way to make sure your customer opens your email is to optimize the content and preview the text. These are the first two things recipients see in their inbox, so they need to be engaged.

Unfortunately, according to MailerLite’s research, 94 percent of campaigns sent from their site don’t use custom preview text.

This means you have a chance to stand out from the crowd and show readers that your email is worth opening.

What is preview text? Preview text is the small text that appears in the inbox under the subject line of your email.

Unless you optimize it, most email clients will pull the first few lines of your email’s copy as preview text. This can often result in poor quality or inappropriate preview text that does not accurately reflect the content of the email.

For example, the first line of your email is “Email not displaying correctly?” If you say You will have a hard time convincing someone to open it.

The best way to make sure your customer opens your email is to optimize the content and preview the text. These are the first two things recipients see in their inbox, so they need to be engaged.

Unfortunately, according to MailerLite’s research, 94 percent of campaigns sent from their site don’t use custom preview text.

This means you have a chance to stand out from the crowd and show readers that your email is worth opening.

What is preview text?

Preview text is the small text that appears in the inbox under the subject line of your email. This is also referred to as “pre-heading”.

Unless you optimize it, most email clients will pull the first few lines of your email’s copy as preview text. This can often result in poor quality or inappropriate preview text that does not accurately reflect the content of the email.

For example, the first line of your email is “Email not displaying correctly?”  In the event that you say You will struggle with persuading somebody to open it.

preview text

In general, email marketing in digital marketing best practice for preview text is to keep it between 40 and 130 characters long.

You should test your preview text on mobile and desktop email clients to make sure it looks correct and intended.

Here are some email marketing in digital marketing best practices to keep in mind for your email subject lines and preview text:

  • Make your headline and preview text work together.
  • Use your preview text to encourage your user to open the email.
  • Keep it short and to the point, without fluff.
  • Add a call to action.
  • Provide value.
  • Think about what is most important to your reader.
  • Test, test, test!

4. Offer Something Valuable

Your email marketing in digital marketing should always focus on what your recipient is interested in, not what you want them to do.

Make sure the content of your email provides value relevant to your audience’s interests and, more importantly, doesn’t come across as a sales pitch.

You may send exclusive discounts or offers, or generally provide access to content or information.

Remember that examples of valuable information will change depending on your industry.

Not every brand sells a product—some offer educational information or updates on new programs.

Just because you’re not selling, doesn’t mean your audience isn’t interested.

Consider their pain points and what content will help alleviate them, and create email content that is laser-focused on delivering that value.

5 Make Unsubscribing Easy

While your main goal in email marketing in digital marketing is to grow your email list, it’s important to remember that people will unsubscribe at some point.

No problem! Unsubscribe rates across industries are around 0.25 percent. In some industries, they can be as high as 0.40 percent.

There can be many reasons for unsubscribing, such as your customer switching or purchasing a similar product elsewhere.

Regardless, if your content is no longer valuable to them, don’t take it personally and don’t try to force them to stay on your list.

1. Decide on frequency and goals

The first step to creating a highly effective email marketing in digital marketing campaign is determining your goals and frequency.

Do you send a weekly email? Monthly? quarter?

What are you emailing about? New products? Is it a sale? Tips and advice?

Your email campaign goals will determine the type of content you send and how often you send it.

If you email too often, your subscribers will get annoyed and unsubscribe.

On the other hand, if you don’t send enough email, you become invisible.

The key is to find a happy medium that works for you and your subscribers.

For example, e-commerce businesses can benefit from sending weekly or daily emails to subscribers. This is because they often have to announce sales, promotions and new products.

In contrast, a B2B business may find that their audience tunes out as they touch base more often.

Many B2B businesses that follow email marketing in digital marketing best practices find that they get more engagement and clicks from email subscribers when they send monthly or quarterly emails.

The main factor is to experiment and see what works best for your business and you.

If you’re just starting out, try sending out a monthly newsletter and see how your audience responds.

If engagement is high, or if you find that there isn’t enough space to advertise everything you need, you can increase your bandwidth.

2. Create a schedule

According to Smart Insights, 45 percent of companies do not have a defined marketing strategy.

Lack of strategy is one of the main email marketing problems many businesses face.

One of the easiest ways to stay organized and strategic is to plan your email content in advance using a content calendar.

This will help you decide the best time to send emails, what kind of content to include and more.

Your email marketing in digital marketing content calendar should include:

  • The date and time you plan to send your email campaigns
  • A list of email marketing topics
  • Other content to add to your emails (images, videos, etc.)

Here’s an example from Moosend of a very simple email marketing campaign content calendar. You can also find free downloadable templates through their site.

free email Moosend

3. Create separate emails for each target

Now that you know when you’re going to send your email campaigns, it’s time to start thinking about content.

When creating email marketing in digital marketing content, keep in mind your goals .

  1. Trying to increase brand awareness?
  2. Want to increase traffic to your website?
  3. Time to sell?

Creating separate emails for each target will help you create more targeted campaigns and ensure your email recipients receive the most relevant information.

For example, if your goal is to drive more traffic to your website, your email should include links to a recent blog, whitepaper, or contact form.

On the other hand, if your goal is to increase brand awareness, your email should focus on making a strong impression with potential customers.

This includes using a powerful email subject line, eye-catching visuals, and/or personalizing email content for each recipient.

As you can see, there are some very important email campaign best practices that many people ignore. By keeping these tips in mind, you can create more effective email campaigns that will help you achieve your business goals.

4. A/B Test Timing

When you A/B test your emails, you can see a 28 percent increase in revenue.

One of the most important email campaign best practices is A/B testing different email timing options. This includes testing different days of the week and times of the day to see when your recipients are most engaged with your email.

It’s also important to remember that your email list may have different preferences depending on their location. For example, if you have a large number of subscribers, you should pay attention to the time difference and send your emails at a time that is convenient for them.

You can experiment with segmenting your audience by location to ensure you’re sending the most relevant content to each group.

  • To start A/B testing, you need to create two versions of your email campaign with different subject lines, content, or email timing options.
  • Then, at that point, you can utilize an email promoting device like Mailchimp to send the two variants to a little gathering of supporters and track which one performs better.
  • Once you know which email works best, you can use that time to inform your next campaigns.

Here is an example of the best days to send emails as described by MailerLite.

email in digital marketing A/B test timing

By testing different email strategies, you can fine-tune your email campaigns to better meet the needs of your subscribers. This guarantees that your messages are convenient, pertinent and drawing in, which is fundamental for keeping areas of strength for a rundown.

5. Track and Optimize

In a recent survey, 90 percent of marketers said they track email engagement, making it the most tracked metric by marketing professionals. It breaks down website traffic, website engagement, social media analytics and conversions.

Engagement isn’t the only email marketing metric you should be tracking. Like any good marketing campaign, email marketing requires constant monitoring and optimization of many elements to be successful.

The good news is that email marketing platforms make it easy to track various metrics.

For example, Mailchimp’s analytics dashboard shows how many people opened your email, which links they clicked, whether they forwarded the email to a friend, and more.

You can also see information about unsubscribers from your email list, which can be helpful for troubleshooting.

All of this data is valuable for understanding what works and what doesn’t in your email marketing campaigns.

That’s why it’s important to periodically review your email analytics and make changes to improve results.

For example, if you’re noticing a low open rate, you might want to experiment with different topics or send times.

On the other hand, if your click-through rate is high but your unsubscribe rate is also high, it could be a sign that your email content is too salesy or promotional.

Either way, making adjustments based on what you learn from your analytics can help improve your email marketing campaigns and ROI.

5 B2B Email Marketing Best Practices

For B2B businesses, email marketing best practices provide an opportunity to build relationships with potential and current customers.

Thirty-one percent of B2B marketers say email newsletters are the most effective strategy for growing leads.

The content and frequency of B2B emails looks different than B2C.

Let’s take a look at five B2B email marketing best practices.

1. Deliver Relevant Content

One of the biggest mistakes you can make as a B2B brand is emailing your list without considering what type of content is most relevant to them.

While discount offers and sales promotions may work for B2C brands, B2B audiences are more interested in content that helps them do their jobs better.

This includes things like blog posts, infographics, ebooks, or helpful tips and tricks.

Your B2B email should always have a purpose, and that purpose should be clear from the subject line to the CTA.

Here’s an example from HelpScout. Their first email introduces you to their login page, points you in the direction of help documentation, and offers a free demo (if you’re interested).

Their purpose? Introduce yourself to the platform and sign up for more features.

email campaign help scout

Before you hit send, ask yourself: Does this email offer valuable, relevant content that my audience will appreciate?

If the answer is no, don’t send.

If you don’t know what kind of content your audience likes to see, conduct a market research survey or send an email with a question in the subject line (“What kind of content do you want to see the most?”).

Providing relevant content is one of the best practices in B2B email marketing—if your email isn’t relevant, it won’t be successful.

2. Build Drip Campaigns

According to SaleCycle, 50.7 percent of consumers report being influenced to buy a product because of a marketing email.

For B2B organizations, sticking to email promoting best practices is a fundamental piece of the deals interaction.

Drip campaigns are a great way to nurture leads and move prospects through your sales funnel.

A drip campaign is a series of email messages sent over a period of time.

They generally incorporate data about your item or administration, as well as accommodating tips and assets.

For example, the first email in a drip campaign is usually an introduction to your company.

A second email might provide more information about your product, and a third email might offer a free trial or e-book link.

email drip campaign

Drip campaigns are usually done through email automation. This includes setting up email templates and creating a schedule for when to send each email.

If you use a mail provider like Mailchimp, Klavyio or Active Campaign, you can set up automatic email drip campaigns on the platform.

When creating an email drip campaign, start here:

  • Section your audience into lists of active customers, prospects, and past customers.
  • Create a welcome email for new subscribers.
  • Set up email automation rules to send additional emails based on subscriber engagement.
  • For each email in a drip campaign, create custom content for audience segments.
  • Make sure each email has a clear CTA.
  • Track email analytics to see which drip campaigns are most successful.

3. Segment Audiences by Interest Level

We know customers want personalized experiences. In a survey of more than 8,000 consumers, 91 percent of them said they remember their past interactions and are more likely to buy from brands that offer personalized deals and content.

We already know that not all B2B customers are interested in a one-size-fits-all email campaign. The next best B2B email marketing best practice is segmenting your audience based on interest.

This means you can send targeted, specific emails by segmenting your email list into different groups. A great way to do this is to tag customers according to their past level of engagement.

For example, if a customer hasn’t shown interest in your past emails, they may have a low open rate, or don’t click on your links, you can mark them as uninterested. You can send them a different email than those who interact with your content most often.

By segmenting your email list, you increase the chances of customers engaging with your emails.

Not sure where to find audience engagement analytics?

Most email marketing automation platforms have some sort of tagging system. For example, Mailchimp’s Groups and Segments feature lets you tag customers based on interests, purchase history, and other data points.

You can also see statistics on how often your subscribers open your emails and if they click on links, CTAs or images.

You can likewise have a go at utilizing an instrument like Pardot’s Engagement Studio. This instrument permits you to send robotized messages in light of endorser conduct.

4. Pay Attention to Deliverability

Did you know that 14 percent of B2B marketing emails never make it to the inbox?

Email deliverability is constantly changing, and email service providers (ESPs) are always updating their algorithms, which can affect whether or not your emails reach a subscriber’s inbox.

One way to improve your email deliverability is to make sure you only collect email addresses from people who have “opted in” to receive email communications from you and haven’t marked you as spam.

This will ensure that your email list is full of people who want to receive your emails, improving their chances of getting to their inbox.

Choose an email service provider that has a good reputation for email delivery.

Well-known ESPs for email delivery include Mailchimp, Constant Contact, and AWeber.

Finally, consider the time of day you send your emails.

The best time to send B2B emails is during the work week, while the worst time to send B2B emails is Sunday. According to Marketing Sherpa, Sunday is the most effective day to send B2B emails.

5. Include a Clear CTA

B2B email marketing best practices show that emails should always have a clear call to action (CTA).

A CTA is an assertion or button that instructs the peruser next.

For Instances, if you’re emailing a B2B customer about a new product, your CTA might be “Learn More” or “Buy Now.”

If you’re offering an e-book or white paper, your CTA might be “Download Now.”

Adding a CTA to your email ensures that the recipient knows what you want them to do next.

It also helps move your customers through your content streams, which can help improve your sales funnel.

Not including a CTA (or worse—having a weak CTA) is one of the most common email marketing mistakes.

Make sure your CTA is clear, concise, and relevant to the content of the email.

It should be prominently placed in the email so that the reader can find it easily.

Avoid including too many CTAs or making your CTA too long.

Additionally, test different versions of your CTA to see what works best.

A/B testing can help you determine the best language, placement, and format for your email CTAs.

Email marketing providers like Campaign Monitor offer A/B testing tools on the platform that you can use.

Here’s an example of a clear call to action from Google Workspace.

Google workspace

5 Email Marketing Design Best Practices

With so many active users in the email landscape, competition is fierce.

It’s more important than ever to make sure your email design is perfect to stand out in subscribers’ inboxes.

To help you get started, we’ve put together a list of our five best practices for email marketing design.

1. Pay Attention to Your Layout

Email is a visual medium, so it’s important to offer something visually appealing to your audience.

This means avoiding disorganized email formatting or over-filling your email with content.

Instead, use negative space and strategic placement of your text and visual content to create a layout that’s easy on the eyes and easy to navigate.

Your email ought to be not difficult to examine and have an unmistakable pecking order so supporters can rapidly find the data they’re searching for.

Short paragraphs, headings, and bulleted lists help you present your information clearly.

Most reputable email marketing sites offer custom email templates that you can use to get started with a well-designed layout.

Here’s an example from a welcome email from immersive experience company Meow Wolf.

free marketing tools Meow Wolf

2. Don’t Overuse Fonts

One of the biggest design faux-pas is using different fonts in an email.

Not only will this make your email look cluttered, but the font you used in your design site may not translate to your customer’s inbox. This will make your email look completely different than you thought.

Here’s an example from FreshMail.

free campign creator

If you must use multiple fonts, make sure they complement each other and are easy to read.

San-serif fonts are often the best choice for email newsletters because they are designed to be easy to read on screens.

Some examples of these fonts include Arial, Vertana, Tahoma, and Trebuchet MS.

If you want to use a serif font in your email, Georgia is a good option.

If specific fonts are selected in your brand guide, feel free to use them. Always send a test email first to make sure they render well in the email client.

3. Use a Responsive Design

Today, 55% of worldwide traffic comes from cell phones and 42 percent of messages are perused on a cell phone.

Unfortunately, 1 in 5 email campaigns are not mobile-friendly.

Using responsive design is one of our email marketing design best practices for a reason.

Responsive design is design that automatically changes the design to match the screen it’s being viewed on, whether it’s on a desktop computer, laptop or smartphone.

Recipients can effortlessly read your emails from anywhere and anytime.

When choosing an email marketing client, choose one that allows you to create responsive email templates.

If you’re not sure if your email design is mobile-friendly, send yourself a test email and see it on your phone. If it’s hard to read or the images don’t appear, you may need to make some adjustments.

Here’s an example from Campaign Monitor. The email on the right is not mobile friendly. The text is too small to read. On the other hand, the image on the left is clear and makes users scroll down the page.

This is the mobile optimization you’ve been looking for.

digital marketing

Remember that responsive design isn’t just about making your email look good on mobile devices.

This ensures that email works properly and is easy to use.

For example, if your email has a call-to-action button, make sure it’s large enough to be tapped on a small screen.

If you want people to click on your website, make sure the link is easy to find and tap.

You can also use responsive design to improve the way your email looks on different screen sizes.

For example, you might want to change the font size or spacing for different devices.

4. Create a Custom Email Signature

Creating a custom email signature is another email marketing design best practice that will help you stand out and build trust with your audience.

An email signature is more than just a name at the end of an email, it’s an opportunity to include information about yourself, your work, contact information, and links to your social media profiles.

A custom email signature can also help promote your brand or product.

Here are some things to include in your email signature:

  • Brand name
  • Contact information
  • Social Profile Links and Website
  • Special offers or promotions
  • An interesting or motivational quote
  • Customer Service Contact Information
  • Disclaimers or legal requirements
  • Unsubscribe link

An example from journey mapping software Smaply takes a customer-first approach to email footers.

campaign templates

5. Use Video

86 percent of businesses use video in their marketing efforts. No wonder why.

Video has been displayed to get more leads for 86% of advertisers. Also, 87 percent claim video brings positive ROI.

Using video in your design strategy is one of the best practices in email marketing.

Video email not only helps promote your brand or product, but also helps increase customer engagement and conversions.

A case study found that B2B software company Igloo Software doubled its CTR in three months by creating 200 videos for email content.

There are a few ways to use video in your email marketing, from showing how a product works to sharing customer stories.

Adding a video to email marketing is as simple as adding a screenshot of the video with a play button and a link to the full video on your website or YouTube channel.

Or, you can add a snippet of a recent webinar or podcast episode.

Video can be used to create a personal email, such as sharing your company’s story or sending holiday greetings.

Wherever you choose to use it, don’t ignore video content and make sure to integrate it into your design in a way that makes sense for your brand.

5 Email Marketing Subject Line Best Practices

Subject lines are usually the make-or-break element of email marketing.

In fact, 33 percent of email recipients open an email based on the subject line alone.

That’s almost half of all email users!

A great subject line can mean the difference between an email that gets opened and one that goes straight to the trash.

On the other hand, no matter how good the rest of your content is, a bad subject line will ensure that your email is unlikely to be viewed.

If you want to create stellar subject lines and improve your open rates, follow these email marketing subject line best practices.

1. Personalize Your Subject Line

We’ve all received generic emails that address us as “Dear Valued Customer” or “Hello Friend”.

Subject lines like this let us know right away that the email is not private and is not of interest to us.

Research from Campaign Monitor found that emails with personalized subject lines saw 26 percent improved open rates.

Adding the recipient’s name to the subject line can increase the open charge by 15.35 percent.

When formatting your subject lines, use personalization tokens for names and locations.

Or, if you’re in the B2B market, refer to them by their company name or role.

You can also add details like:

  • Special Events: If you know it’s your customer’s birthday or anniversary, make sure you send them an email on that day!
  • Location: If you know they’re going on a trip, send them an email with tips for their destination.
  • Interests: If you have information about what they like, share content related to those interests.
  • Purchase history: If your customer has made a purchase, offer them additional products.
  • Urgency If you know they are interested in a product but have not bought it yet, shoot them an email with a time-sensitive reduction.

You can combine some of these tactics for an irresistible email!

Remember that the goal is to make your email feel like it was written for the recipient. When you do that, you will see better results.

An example from social media planning platform Planoly, which uses instant personalization in its welcome email.

marketing Hannah

2. Keep It Short and to the Point

Most email clients have a limit on how many characters can be displayed in an email subject line.

Here’s another email marketing subject line best practice: If your subject line is too long, it will get cut off and your recipients won’t be able to see the entire message.

For example, the iPhone Mail app only displays the first 30 characters of an email subject line.

This can be a problem if your email subject lines are typically on the long side. What can you do about it?

First, try to keep your email subject lines to 50 characters or lower.. That way, even if they’re disconnected, your recipients can understand your point.

If you’re having trouble shortening your subject lines, consider which words are less important and where you can trim unnecessary material.

For example, “Your order is ready” looks better than “Update: Order #4176422331” when confirming an order.

Marketo’s research found that 4-7 words (about 41-50 characters) is the sweet spot for email open rates.

Email promoting

3. Avoid Spam Filters

MailChimp’s research shows that certain words like “free”, “help”, “percentage” and “reminder” trigger spam filters.

If your email goes to the spam folder, no one is likely to see it.

To avoid this, look at your email subject and see if any words trigger spam filters. If so, try to find a different way to say the same thing.

For example, “Get your free e-book now!” “Download your free e-book now!”

Or, “10 percent off all shoes” to “Looking for new sneakers?” can be changed to

Here is a list of spam trigger words linked by Campaign Monitor.

free email marketing tools

A small change like this can make a big difference in whether or not your email lands in your inbox.

There are other things you can do to avoid spam filters.

Do not use all capital letters in your title. It sounds like you’re rambling and it’s probably spammy.

Avoid using exclamation points. Again, this will turn your email into spam.

Be careful with symbols. Certain symbols like $ and % may trigger spam filters.

Use a clean email list. This means that you are only emailing people who have signed up to receive emails from you.

Segment your lists when sending to a larger audience. This will help ensure that your email is relevant to your recipient.

Test your email before sending it. This way you can identify any potential problems with your email before it reaches a large audience.

By following these email marketing best practices, you can avoid the spam folder and ensure your email reaches the intended recipient.

4. A/B Test Your Subject Lines

Did you know that less than 50 percent of email marketers test their subject lines?

That means half of your industry is just sending things out willy-nilly, not knowing if they actually work or not.

Don’t be half-assed!

If you want to get the most out of your email marketing campaigns, you need to A/B test your subject lines.

Otherwise, how do you know what works best for your audience? Long or short subject lines? Including numbers or not including numbers? Questions or reports?

By testing different variations and analyzing the results, you can find out which email subject lines are most likely to open your emails, and then use that knowledge to improve your future email marketing campaigns.

You can A/ B test email marketing subject line stylish practices in the following ways:

  • audience or segment
  • Email Type
  • Email content, copy and formatting

Once you get your results, don’t forget to continue A/B testing regularly.

As your audience’s preferences change over time, so should your email subject lines.

Frequently Asked Questions on Email Marketing

How often should you send emails according to email marketing best practices?

Most companies see the best results when they send emails twice a month. Consider sending emails two to three times a week if you have great content, regular discounts, and recurring deals.

How many touchpoints to conversion should there be according to email marketing best practices?

Five to six touch points are usually a good place to start. However, some campaigns may only require three touch points, while others may require eight or more.

If I follow email marketing best practices, will my conversions increase?

While we are not fortune tellers, the content on this blog is based on industry standards that have been proven to work time and time again. By following these email marketing best practices, you increase your chances of email success.

Do the best practices for email marketing change frequently?

Just like you, your audience is always changing. As a result, email marketing stylish practices also change and evolve. still, the basics remain the same. This includes segmenting your list, bodying your email content, and furnishing value to your subscribers.

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