Category Digital Marketing

The term digital marketing refers to the use of digital channels to market products and services to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines and other similar channels. Digital marketing became popular with the advent of the Internet in the 1990s.

This incorporates certain principles such as traditional marketing and is considered by companies to be a new way of approaching consumers and understanding their behavior. Companies often incorporate traditional and digital marketing techniques into their strategies.

Marketing refers to any activity that a company uses to promote its products and services and to enhance its market share. To be successful, marketing requires a combination of advertising intelligence, sales and the ability to deliver products to end users. This is usually done by specific professionals or marketers who may work locally (for companies) or outsourcing with other marketing companies.

What is Digital Marketing

What is Digital Marketing (also know as Online Marketing/Internet Marketing)? Well, before moving on to online marketing basics and advanced tactics, let’s first see what digital marketing is. That way we’re on the same page before we get into step-by-step…