As advertisers, our responsibility is to exploit what’s well known “at this very moment.” When it comes to big news, how is the data interpreted? A great way to find out what’s popular is Google Keyword Search Trends (Google Trends).
This tool identifies current and emerging trends in search marketing. Take what you learn and apply it to any (and all) of your marketing strategies.
This article will help you understand how to use Google Trends and specific steps you can take to maximize your efforts.
What is Google Keyword Search Trends (Google Trends)?
Google Trends is an incredible tool that helps marketers identify popular topics in various industries. Although initially developed for journalists, the worlds of journalism and marketing are common.
Both the journalist and the marketer compete for attention. Whatever they are trying to do, they want to get the attention of as many people as possible by using information that is relevant and interesting to the audience.
For example, in August 2022, UFC 278 is the number one popular search on Google. This could be due to the recent football game during the busy football season.
Google says that it is a popular topic, so it is better to create some content on that topic. Of course, there are a million other factors that go into determining what content to make, but Google Trends at least tells you what’s popular.
If you have a specific topic but don’t know if it’s popular, you can search for it in the search bar above.
For example, I decided to search for “cryptocurrency” to see what Google had to say.
As you can see, you get a chart from 0 to 100, with 100 being incredibly high interest and 0 being almost no interest.
A few times in the last couple of years, cryptocurrency has increased as the most searched keyword on Google. This may be due to the launch of new and popular coins or due to many people getting established in crypto and monitoring the trends.
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Why Should You Use Google Keyword Search Trends for Marketing?
Even if you’re not into content creation, you should know how to use Google Trends. Advertisers who utilize this apparatus do so on the grounds that they comprehend the significance of exploiting patterns.
We often focus on producing evergreen content, but we need to maximize our efforts by finding the right time and place to publish a particular piece of content. Here’s how to use Google Trends:
Find Interesting Topics
Whether you’re a blogger, content marketer, or SEO expert, you need to find interesting topics that people want to read about. In the SEO world, we focus so much on our keywords and technical SEO that we sometimes forget that people actually want to read about topics they are interested in.
A great way to find out what people are most interested in is Google Trends. The tool will tell you how much interest there is around a particular search phrase, so you can decide whether or not it’s worth creating content about.
Remember that not all popular trends are a good choice. To work, look for popular trends related to your industry.
Google Trends is useful not only for written content but also for visual content. Whether you’re trying to figure out what to do with your social media or how to optimize a featured image in your blog post, Google Trends can help you find out what your audience wants to see.
By creating a relevant and interesting image, you not only draw attention to your content, but also show that you understand your target audience and know what they want. It also has many SEO related benefits.
Identify (and Leverage) Seasonal Trends
If you’re in the travel, e-commerce, or tourism industries, your business may be seasonal. Figuring out when to stock certain items can be difficult.
For example, let’s say you sell bass fishing equipment on your e-commerce store. You can use Google Trends to see when annual bass fishing trends peak. Let’s take care of ourselves.
As you can see from the picture, interest in bass fishing gradually increases in late winter and spring. It peaks in early summer and then drops off as you move back into fall and winter—at least in the Northern Hemisphere.
This tells an e-commerce store owner that late winter is the time to start your marketing campaigns, as this is when interest peaks. You may also want to increase your inventory to prevent backorders.
5 Ways to Use Google Keyword Search Trends for SEO
Now that you understand some of the motivations behind how to use Google Trends for SEO, let’s look at the action steps you can take to make a difference in your various marketing campaigns.
Get ideas for blog posts
Google Trends is a great way to discover new and interesting topics. If you’re a writer, you know how challenging it is to produce content that your readers will love and rank well on Google. Google Trends is a surefire way to find good topics.
Best of all, they provide you with questions about specific topics and popular search phrases. Let’s stick with the bass fishing example and scroll down a bit. One is related topics and the other is related questions. Here’s what it looks like:
Now you can expand the theme and write about related topics. Major League Fishing and the Bass Anglers Sportsman’s Society are some of the major related topics. Based on that, they may be popular since Major League Fishing starts in 2022. On top of that, Bass Pro’s 50th anniversary was a big year for fishing as a whole.
If you’re writing something time-sensitive, it’s important to choose blog post topics based on trends. If it’s not evergreen content, it must be absolutely relevant to your audience at the time you publish it.
Get ideas for social media campaigns
Google Trends searches aren’t just about organic search marketing; You can also use them for social media. Building a large social following and consistently creating interesting content to promote is a tall task. Google Trends can help.
You can use the Related Queries section to identify popular topics and create creative copy around it. For example, let’s look at some searches related to the Bass Pro Fishing Tournament. If we run a fishing e-commerce store, we want to create a social media campaign on that topic. We may use the contest to draw attention to our brand and refer professional anglers using the gear or lures we offer.
Another interesting query is “Winter Bass Fishing Lures.” This is one of the seasonal examples I talked about. Now might be a good time to build a social media campaign around our top fishing attractions for the winter. People prepare for winter fishing and we can use that to our advantage.
Use it to improve SEO
One clear region to utilize Google Trends for SEO is in natural hunt. It also helps with keyword research. Not everyone uses Google Trends, so you can use it to identify relevant keywords and then use free SEO tools like Ubersuggest to determine if it’s a valuable keyword or not.
Best of all, you can look at years worth of data, so you can plan for the future by knowing whether a topic is evergreen or not.
If you take the same bass fishing keyword and spread it across five years, it’s clear that this trend will continue for years to come.
Volume tends to rise and fall during the same months every year. This can fuel your advertising technique and assist you with getting ready for the months to come.
Find long-tail keywords for paid campaigns
Finding the right keywords for your paid campaigns is critical to your success. This is also important from a financial standpoint, because the sooner you find the right keywords, the sooner you can invest in paid advertising.
Narrowing down our bass fishing search to 90 days tells us more about what’s popular right now.
There are three long-tail keywords, one of which is “bass pro fishing tips”. A bib is what fishermen wear to cover their clothes when they get out on the water. Unlike waders, they are worn when it is cold. This tells us that anglers are looking for gear to stay warm as temperatures begin to drop.
This will let us know that if we are not currently selling fishing pipes in our e-commerce store, now is the time to do so. You can create a paid campaign around that type of product with an image of someone using a pip in a fall-like setting.
This will appeal to our target audience and we know the term is popular, so the paid search volume should be high.
- Find popular topic ideas for webinars
When you create a webinar, you need to reach the right people (those who are interested in what you offer) at the right time. Google Trends can help you do just that.
Sticking with a fishing theme, maybe you’re selling a course in bass fishing and use a free webinar to get people to buy the course. You’ll want to use current trending topics in social media and PPC ads to grab their attention. You also need to know what anglers are actively searching for on the internet.
Here comes Google Trends. This tool provides everything you need to start speaking their language. No need to guess or take chances between the right keyword research and Google Trends.
FAQs for Google Keyword Search Trends
Is Google Trends free to use?
Yes, it’s a free tool from Google. Google Trends gives you a quick look at what’s trending in the news, what people are currently searching for, and how things have changed over time. These searches can be based on season or geographical location.
Can Google Trends be used for SEO?
Google Trends is a great tool to support SEO through key content planning. Add a keyword you’re interested in following and get valuable insights into how many people are talking about that topic and other related topics. This allows you to handle a highly customized SEO strategy.